A new initiative is launched to turn Texas from red to blue. The following was found on the Battleground Texas website:
"The Lone Star State is changing – and with its size and diversity, our state should be a place where all elections – from local elections all the way up to the President of United States are hotly contested.
To do that, we need Texans in every corner of the state – from Amarillo to Brownsville and El Paso to Beaumont – to stand up and say that they’re tired of not being heard, tired of not being represented in Austin and in Washington, DC, and tired of the same Republican playbook which is failing our communities and ignoring the needs of countless Texans.
Change will take time – but together we can make Texas a part of the national discussion.
Grassroots voices are changing this country on a scale that was unheard of just a few years ago.
Over the next several years, Battleground Texas will focus on expanding the electorate by registering more voters – and, as importantly, mobilizing those Texans who are already registered but who have not been engaged in the democratic process. And we’ll use the data-driven, people-focused approach that has helped win grassroots campaigns around the country.
From top to bottom of the ballot – we can change the face of Texas politics together.
Battleground Texas is a local effort with national implications.
Texans are carrying this movement and its success could change the face of presidential politics in this country as we know it. With 38 electoral votes at stake, a blue Texas would be a surefire road to the White House.
Change does not come easy, but taking the harder road for a better future is what our state is all about.
Texans are ready.
Our organizing strategies will work in Texas.
Battleground Texas will be a people based, metrics driven organization that is dedicated to the idea that volunteers, in their neighborhoods, can and do significantly impact local, state and national elections.
As a people based organization, we are focused on leadership development, training and empowerment. We work with volunteer leaders to ensure they have all the skills they need to successfully recruit new volunteers and register, persuade and turnout voters.
As a metrics driven organization, we understand the importance of accountability. We regularly measure our progress and hold ourselves to the goals we set. We also use data extensively to ensure our programs are having an impact."